04.10.2016
 

IVAN KOZLENKO WILL READ A LECTURE WITHIN CREATIVE MANAGEMENT CAMP 3.0

On October 24, at 19:00, Director General of Oleksandr Dovzhenko National Centre Ivan Kozlenko will read a lecture as part of Creative Management Camp 3.0, a training course for managers of cultural projects.


This is the second run of Creative Management Cam 3.0, which is held in cooperation with the Centre. Using Dovzhenko Centre projects as examples, Ivan Kozlenko will talk about the role of a marketing strategy in the implementation of a cultural project, will share key strategic principles and approaches to working with the audience and will reveal a secret: under what conditions a cultural project can become a brand.


“The basic principle of our strategy is creating added value for existing cultural products: developing a new image, expanding knowledge, modernization and re-invention. So we try to attract the audience through “conversion”, or translation of the old cultural codes into a language familiar to our contemporaries”, was Ivan Kozlenko’s comment on the upcoming lecture.


During the training, the students will learn what tasks Dovzhenko Centre sets for itself, which of them have already been successfully implemented, and what cultural projects the founders plan to cooperate with.


Creative Management Camp is a comprehensive intensive program on management of cultural initiatives: modern theory and practice, case studies from organizers and founders of successful projects in the creative industries, individual and team work, generation of ideas and their implementation.


The course is designed for those who want to start working in the cultural sector, for those who want to work on their own project, to perfect their idea and find their own team and partners, for those who want to consolidate their knowledge of management and learn how to effectively manage cultural startups.


To take part in the program, please fill out the form at http://goo.gl/S5nGyG


The course is on a fee paid basis and runs at Chasopys EduSpace (30 Velyka Vasylkivska Street, Lva Tolstogo Metro Station) for two months: studies begin on October 10 and finish on December 4.

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